Where We Began
In 2021, our founder, Erron, began his personal wellness journey, seeking balance and calm in a world full of chaos. Along the way, he uncovered a troubling truth: the high cost of quality wellness products often placed them out of reach for many, turning self-care into a luxury rather than a necessity.
Motivated to make a difference, Erron envisioned a brand that would break down these barriers and afford an inclusive environment for people of all walks of life to connect and grow. From this vision, Liola was born—dedicated to delivering affordable, high-quality wellness products while staying committed to sustainable practices that honor the planet.
Today, Liola lives by Erron’s original belief: Wellness is fundamental and should be free from barriers—for everyone.
Our Purpose
We envision a world where wellness is a way of life, where individuals are inspired to care for themselves and the planet. Through Liola’s Wellness Pillars, we aim to simplify personalized wellness while creating an inclusive community that nurtures balance, joy, and mindful living.
Our Mission
Liola empowers individuals to embrace holistic well-being through curated products that support physical vitality, emotional resilience, mental clarity, and environmental mindfulness. Our mission is to make wellness simple, accessible, and sustainable for everyone.
We are committed to fostering a positive impact on both people and the planet, promoting self-love, and building a supportive community through transparency, authenticity, and inclusivity.
Our Impact
Community Promise
At Liola, we firmly uphold our commitment to empowering Wellness for Everyone. Every purchase you make at Liola directly supports our mission of providing free wellness essentials to those in need through our collaborative partnership with the Williams Company Foundation and other local organizations.
Environmental Sustainability Advocates
- We prioritize the use of earth-friendly and recyclable materials.
- We actively work with our partners to find the most sustainable ways to get our products to you without harming the planet.
- We have developed an educational blog to provide useful tips and resources to help you live healthier and sustainably.
Positivity Ambassadors
- All of our work revolves around uplifting others through positivity and empowerment.
- We ensure each of our customers and team members are treated with respect and dignity.
- We encourage our community to spread positivity within themselves and to others, always.
Core Values
Be Authentic & Thoughtful
Teach & Inspire
Show Love to Yourself & Others