hi there friend, we're Liola

our roots

Liola was born from one simple belief:
every human deserves access to high-quality products to help them live a happier, healthier life - without compromise.

Amid economic uncertainty, our founder sought to create a brand that delivers high-quality, affordable, and sustainable products. His mission was to source the finest ingredients and materials to craft a brand accessible to everyone.

In August 2024, we rebranded ourselves from LUMINOVA to Liola, while upholding the same vision and core values.

our purpose

We find passion in promoting all aspects of wellness, encouraging positivity, and advocating for the sustainability of our planet.

our mission

Our mission is to inspire and empower individuals to live healthier, more fulfilling lives by providing affordable, sustainable, and high-quality wellness products.

We are committed to fostering a positive impact on both people and the planet, promoting self-love, and building a supportive community through transparency, authenticity, and inclusivity.

our impact

Environmental Sustainability Advocates

  • We prioritize the use of earth-friendly + recyclable materials in over 95% of our products and packaging.

  • Over 95% of our products are vegan and natural, which reduces environmental degradation + supports biodiversity conservation.

  • 100% of our products are cruel-free, never tested on animals and never will be.

  • We actively work with our partners to find the most sustainable ways to get our products to you without harming the planet.

  • We have developed an educational blog to provide useful tips and resources to help you live healthier and sustainably.


Positivity Ambassadors

  • All of our work revolves around uplifting others through positivity and empowerment.

  • We ensure each of our consumers and team members are treated with respect and dignity.

  • We encourage our community to spread positivity within themselves and to others, always.


Community Partners

Our goal is to partner with community organizations to promote positive change by educating on the importance of spreading love and making sustainable choices.

our core values

Love Yourself, People & Earth

Be Authentic & Thoughtful

Teach & Inspire